Transforming Complexity,
Delivering Results
MedTech Growth Advisory
Helping MedTech Companies Scale Smarter by Turning Complexity into Results
Portfolio Vision, Strategy, Roadmap, Optimization | Product Concept, Launch, Management, Marketing
Who I Serve
I partner with MedTech leaders navigating complexity at critical growth inflection points — from first launches to scaling portfolios across markets.
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VC/PE-backed companies seeking faster traction & smarter portfolio focus with strategic marketing clarity
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Mid-sized MedTech firms ($50M–$500M) tackling portfolio complexity, market entry, or turnaround
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Founders, CEOs, and investors who want seasoned leadership without hiring full-time
My clients are ready to move fast — but need clarity, structure, and execution to scale with confidence.
Our Services
Explore our range of services designed to help your business thrive. From strategic planning to market analysis, we offer expert consultancy to drive your success.
Portfolio & Product Strategy
Portfolio optimization to sharpen growth and profitability focus
Roadmap that balances innovation with lifecycle realities
Market segmentation and prioritization to guide smart resource deployment
Go-to-Market Acceleration
Market readiness assessments rooted in strategic insight
Launch and commercial plans that cut through ambiguity
Messaging, positioning, and value props that resonate with customers and investors
Fractional Marketing Leadership
Interim leadership capacity to align functions and accelerate performance
Scalable strategy, marketing and commercial capability-building
Coaching and team support to develop resilient ownership mindset and deliver results
About me
​I’m a MedTech strategy & marketing leader who helps companies turn complexity into progress — bringing clarity, structure, and momentum to critical growth moments. I deliver bold strategies, market-focused portfolio decisions, and execution plans that drive commercial acceleration and lasting impact. With 15+ years in five MedTech sectors and global experience at blue-chip leaders, I bring a unique depth of expertise in business models, market dynamics, and organizational stages. I’ve led eight global launches and built three multi-year roadmaps for $500M+ portfolios, delivering $100M+ in new revenue.
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Unique diversity of experience across diagnostics, digital health, ICU devices, medical imaging and chronic care​
Cross-functional leadership across early, growth, and mature-stage MedTech businesses
​End-to-end strength in portfolio strategy, product marketing and execution — from concept to global launch
Proven ability to build and lead high-performing teams that deliver clarity and results under pressure
Market-focused portfolio leadership — from bold bets to roadmap, margin, and simplification moves
Engagement
Options
Flexible, high-impact support tailored to critical growth moments.
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Hourly Advisory – Executive-level guidance
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Strategic Projects – Fixed scope engagements
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Fractional VP/CMO – Embedded leadership
Availability: I take on 1–2 engagements per quarter to ensure high-impact partnership.
You can contact us at bedekard@gmail.com for any questions or collaboration opportunities. Connect with us on LinkedIn.